PSA from Jack
Wednesday, September 5th, 2007I’m sitting here at work, getting all fired up listening to Killing Joke (whom I discovered in the Eighties thanks to—get this—Metallica…I have metal roots in spite of a lack of hair) and I’ve got something to say. Something reasonable? I hope so.
There is a glut of independent music, and it’s hard to stand out (harder than ever with the advent of digital publicity). With as much stuff as is out there, it’s easy to get so numbed out that you gloss over all of it. Us included.
So it’s time to get you all involved. I loathe the term “street team” – how major label of me – but I think we need one. We need you talking about us, whether it’s here, in your LJs, out there in the world wide wank…urm, web rather…and I think there are lots of ways to do it that we just need to capitalize on, and we can’t do it alone.
If you want graphics, banners, buttons, user icons, anything SD, post here. Tell us what you’d like and one of us is bound to be able to help. You want songs that you can share with other people? You want to interview one or all of us for your blog? Cool. You don’t even have to limit your activity to LJ. We have a Yahoo! Group as well. Hell, I think we have several groups on different sites (I lose track). Invite people to have a look/listen. You know what? Post here anyway. It’s not an announcement group—it’s a community! I don’t care if it’s to tell us how much you can’t stand “Call and Response”.
Show up to the shows. Leave the venues we book at with a distinct impression that we are worth having on their stages…they look at how much alcohol they sell and how many potential beerdrinkers walk through that door and pay the cover. It sounds cutthroat, and it honestly IS. But that’s what they’re watching out for, and if a band doesn’t deliver the people, they find themselves running out of venues to play.
I guess I’m fired up in part because of this: this band means more to me than ANY other musical venture I’ve ever been on (and I’ve been in several). Whether we should or not, we take the music we make very seriously and we consider playing it for you to be very sacred. On top of that, we have an incredible and loyal bunch of friends who do a fantastic job spreading the “gospel”.
Let’s get out there and make Shortwave Dahlia completely unavoidable.
xoxo
Jack